BHASKARA AGRI BUSINESSES (BAB).
BHASKARA AGRI BUSINESSES (BAB) is one of India’s of agricultural commodities, has conceived BHASKARA AGRI BUSINESSES (BAB) as a more efficient supply chain aimed at delivering value to its customers in India on a sustainable basis.
The BHASKARA AGRI BUSINESSES (BAB) model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.
‘BHASKARA AGRI BUSINESSES (BAB)’ also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low risk taking ability – low investment – low productivity – weak market orientation – low value addition – low margin – low risk taking ability. This made him and Indian Agri Business sector Globally uncompetitive, despite rich & abundant natural resources.
Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, and enlarged capacity for farmer risk management, larger investments and higher quality and productivity.
Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle propelling the economy into a higher growth trajectory.